Instagram

On a normal day, a total of 80 million photos are shared, and roughly 3.5 million likes. Instagram found its feet in October 2010 where it was first debuted. Instagram is a free, online photo-sharing application that allows users to upload photos and short videos directly from their mobile device. 

Instagram is a place where users just want a place to post pictures and keep in contact with friends, however, Instagram offers a business account that is interchangeable from the regular personal account. This can be changed back and forth infinitely.

Here are some features and benefits of switching to a business account:

• Access to analytics: Although Instagram was one of the last platforms to arrive with analytics tools, they are still very handy. It will let you know how well your content is doing by giving you useful information such as profile views in the last 7 days, post interaction, and page growth.

• To go along with this, you will also be able to see interaction and information from ads and promotions that you have set up on your business account. This way you can keep track and see how your promotions are doing.

• Exposure: Using a business account allows you to add buttons below your bio where visitors or follows can find your contact information. You can use your email address, phone number and even attach your website link. 

Instagram has a trend for making the best profile by keeping your posts very consistent in the way they look. When promoting your business, you want to make sure your profile is top notch with the content you post. You want to make sure you post high-quality images (1080 x 1080 pixels) to make a good kosher professional impression. 

The photo and video platform is known for its advertising and promotional work. There a millions of pages that chose Instagram as one of their routes to grow their business. The application gives you multiple ways to grow your company. Here are some ways:

*All the features below are usable on both personal and business accounts.*

Instagram Posts: This is a typical photo or video post where you can add a caption, utilizing hashtags to reach larger audiences and target your post to a subject. Before uploading your image or video, you are given options to edit your final product.

Instagram Stories: A relatively new addition to the platform is the capability to post stories. This idea came from another competing photo and video social app called Snapchat. This feature allows you to upload a picture or video with a 24hr limit, with the use of filters and other customizable elements.

Instagram Live: This feature gives you and other users to create a broadcast and make a live stream for friends and anyone who follows you to join. Your viewers have capabilities to send messages in the chat and request to be added to the live stream.  

Instagram is an application that gives you all the useful features that you can use for your business and personal accounts for whatever reason it may be for. It could be a way of interacting with your friends, or it could be posting a Q&A for your business. The application gives you multiple ways to communicate and advertise. 

“30 Insane Facts About Instagram.” The Fact Site, 11 Apr. 2019, www.thefactsite.com/instagram-facts/.

“Why You Should Switch to an Instagram for Business Account.” Constant Contact Blogs, 7 May 2019, blogs.constantcontact.com/instagram-business-account/.